The Romance Club 1 Page Business Plan
Overview
The Romance Club has a clear business objective to produce online courses. These services have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
The Romance Club has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as high levels of stress, frustration and confusion within the 21st century 'singles scene' and finding a suitable partner. This is a critical issue for our selected target market of single women.
The Value Proposition
The Romance Club is uniquely positioned to deliver value to single women. "The Romance Club will provide a service that ends heartache and helps customers find happiness." In order to deliver on this value proposition, our unique step-by-step courses are accessible and affordable and offer customers information, training and environments with like-minded people. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the online courses market. We consider our key competitors to be: eHarmony, Match.com and Plenty Of Fish. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with eHarmony, Match.com and Plenty Of Fish by providing specific, easy to follow courses, access to a like-minded community and a dating agency with strict guidelines.
Key Strategies
Over the next 6 months our focus will be to launch the Big LuvUp and eZine to earn £1000. This task will be undertaken in the context of our broader strategy to promote and launch a Dating Detox. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: launch the Big LuvUp and ezine make £1000 per month minimum from the Big LuvUp and launch From Dots To Dates for £1000 per month minimum.
About this document
online courses Business Plan
This document was created by Stephanie of The Romance Club using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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