BAG Luxury Sedan Service 1 Page Business Plan
Overview
BAG Luxury Sedan Service has a clear business objective to develop, produce, promote and distribute Luxury Vehicle Service services. These services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
BAG Luxury Sedan Service has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Providing unique vehicles and outstanding customer service for high income and business customers.. This is a critical issue for our selected target market of Business travelers and high income individuals..
The Value Proposition
BAG Luxury Sedan Service is uniquely positioned to deliver value to Business travelers and high income individuals.. "BAG Luxury Sedan Service will We provide fixed rate, unique vehicles with bilingual drivers.." In order to be deliver on this value proposition, we We aim to provide customers with exemplary services and the most luxurious of vehicles that will have customers returning.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Luxury Vehicle Service market. We consider our key competitors to be: Dubai Luxury Transportation and UAE Limo. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Dubai Luxury Transportation and UAE Limo by offering Mercedes, BMW, Tesla, Porsche and Jaguars. Our competition only has Cadillac and Lincoln..
Key Strategies
Over the next 6 months our focus will be to Hire a local Sales Manager and develop a targeted marketing plan.. This task will be undertaken in the context of our broader strategy to Implement marketing plan.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 100 new customers Acquire 25 corporate contracts Retain 90% of initial employees
About this document
Luxury Vehicle Service Business Plan
This document was created by Alicia of BAG Luxury Sedan Service using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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