Cornerstone Counseling 1 Page Business Plan
Overview
Cornerstone Counseling has a clear business objective to promote healthy Marriage and Family Therapy services. These services have been developed over 2 years with a core focus on addressing the clients issues and forming a healthy relationship within the family.
The Business Objectives
Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Cornerstone Counseling has been created with a clear focus on the needs of our clients. Through a structured customer discovery process, we have validated the key customer problem as Marital problems, coping with troubled teens, PTSD, and traumatic events. This is a critical issue for our selected target market of Marriage and Family Therapy to include Adolescents and Teenagers with Traumatic experiences.
The Value Proposition
Competitors
We have a number of competitors within the Marriage and Family Therapy market. However, I am able to provide deeper sessions with my trauma techniques.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with These other therapist.
Key Strategies
Over the next 6 months our focus will be to Advertisement and word of mouth. This task will be undertaken in the context of our broader strategy to Counsel military soldiers and family members, Married couples,Adolescents and teenagers. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain steady clients Have a minimum of 7 clients a day have a stable business in a year.
About this document
Marriage and Family Therapy Business Plan
This document was created by Robert of Cornerstone Counseling using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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