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Wednesday, November 19, 2014

Elitelyfestyleuk 1 Page Business Plan

Fitness Business Plan

Elitelyfestyleuk 1 Page Business Plan



Overview

Elitelyfestyleuk has a clear business objective to develop, produce, promote and distribute Fitness services. These services have been developed over 3 monthes with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Elitelyfestyleuk has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Weight loss and performance training. This is a critical issue for our selected target market of 18-65 year olds keen to get fit.

The Value Proposition

Elitelyfestyleuk is uniquely positioned to deliver value to 18-65 year olds keen to get fit. "Elitelyfestyleuk will We help people achieve their goals we will guide you you're noble one step away." In order to be deliver on this value proposition, we Unique class choreography. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Fitness market. We consider our key competitors to be: Virgin active ,fit camp uk ,no1 bootcamp velocity training club. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Virgin active ,fit camp uk ,no1 bootcamp velocity training club by Individual enthusiasm unique classes and genuine proof of results.


Key Strategies

Over the next 6 months our focus will be to Do a promotional video in Paris . This task will be undertaken in the context of our broader strategy to Do a bootcamp in Tampa bay. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Have Birmingham classes running by themselves Have Portsmouth and London classes running Have a Tampa bay bootcamp

About this document
Fitness Business Plan
This document was created by James of Elitelyfestyleuk using the 5 minute Busine
ss Plan App. This technology and approach is powered by HyperQuestions.

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