ford hot rod concept 1 Page Business Plan
Overview
The Ford hot rod concept has a clear business objective to develop an insite into the diesel department services. These services have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
The Ford hot rod concept has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as to get funding from Western Technical College to build this hot rod. This is a critical issue for our selected target market of prospective students.
The Value Proposition
The Ford hot rod concept is uniquely positioned to deliver value to prospective students. "The Diesel Department can create a working display in order to gain more students into the diesel program." In order to be deliver on this value proposition, we as instructors can and this project will allow our current students build something that will increase enrollment into our department. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the an insite into the diesel department market. We consider our key competitors to be: Southwest university
Epcc
Labor ready
. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Southwest university
Epcc
Labor ready
by Because we provide a larger degree plan for our students.
Key Strategies
Over the next 6 months our focus will be to Create an eye pleasing display to allow prospective students get a glimps into the diesel program. This task will be undertaken in the context of our broader strategy to Things that will be accomplished will be to build a hot rod that will support a running diesel engine for event display. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next year are: initial concept build complete hot rod unviel display at an event
About this document
an insite into the diesel department Business Plan
This document was created by Thomas Rousseau of ford hot rod concept using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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