Green & Grass 1 Page Business Plan
Overview
Green & Grass has a clear business objective to develop, produce, promote and distribute Accessories products. These products have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Green & Grass has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as None. This is a critical issue for our selected target market of Travellers.
The Value Proposition
Green & Grass is uniquely positioned to deliver value to Travellers. "Green & Grass will Provide the good quality and beautiful accessories for summer :)." In order to be deliver on this value proposition, we Green, handmade, good price, fashionable. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Accessories market. We consider our key competitors to be: Accessories. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Accessories by Good products from tropical countries.
Key Strategies
Over the next 6 months our focus will be to Be patient, smart and hard working. This task will be undertaken in the context of our broader strategy to Building a great team for new products. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 10 orders/day in first year green & grass home GG stores
About this document
Accessories Business Plan
This document was created by Lam of Green & Grass using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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