LaneWay Home Care 1 Page Business Plan
Overview
LaneWay Home Care has a clear business objective to produce a reliably quality cleaning service. These services have been developed over 12 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
LaneWay Home Care has been created with a clear focus on the needs of our customers. Through our customer discovery process, we have validated the key customer problem as the need for an orderly and clean home amidst a busy lifestyle. This is a critical issue for our selected target market of professional families with adult children living at home.
The Value Proposition
LaneWay Home Care is uniquely positioned to deliver value to professional families with adult children living at home. "LaneWay Home Care will provide a premium cleaning service offering environmentally aware products and thorough cleaning processes." In order to deliver on this value proposition, we offer personal service with only one home served each day. This capability has taken time to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the quality cleaning market. We consider our key competitors to be: Tiffany maids and the numerous cash economy cleaners. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Tiffany Maids and cash economy cleaners by word of mouth references, personalised service and the provision of all cleaning products and equipment .
Key Strategies
Over the next 6 months our focus will be to maintain client loyalty, develop accurate and competitive and pricing, creating a budget process as well as research and development on a quality cleaning product range. This task will be undertaken in the context of our broader strategy to create a web based product range and market the website.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: To launch a website, employ a book keeper/admin assistant and replace my work vehicle and cleaning equipment.
About this document
quality cleaning Business Plan
This document was created by Lois of LaneWay Home Care using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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