Leafing Through 1 Page Business Plan
Overview
Leafing Through has a clear business objective to distribute Book and Tea shop products. These products have been developed over 0 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Leafing Through has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Tea rather than coffee on the high street. Ability to buy books at face value not online. This is a critical issue for our selected target market of Book lovers. Day trippers.
The Value Proposition
Leafing Through is uniquely positioned to deliver value to Book lovers. Day trippers. "Leafing Through will A warm welcome. Personal service." In order to be deliver on this value proposition, we No tea shops around for the discerning tea lover also the ability to have personal service to help with the enjoyment of books. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Book and Tea shop market. We consider our key competitors to be: ALL coffee shops. Major bookshops. Online. Eg amazon. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with ALL coffee shops. Major bookshops. Online. Eg amazon by Personal service.
Key Strategies
Over the next 6 months our focus will be to Set up the business. This task will be undertaken in the context of our broader strategy to Become a hub of the high street. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Regular customers book club attenders to "cultural evenings"
About this document
Book and Tea shop Business Plan
This document was created by Richard of Leafing Through using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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