mbsc 1 Page Business Plan
Overview
mbsc has a clear business objective to distribute islamic clothes and accessories products and services. These products and services have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
mbsc has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as lack of distributors. This is a critical issue for our selected target market of Swiss muslim women.
The Value Proposition
mbsc is uniquely positioned to deliver value to Swiss muslim women. "mbsc will find specific islamic products for her muslim family." In order to be deliver on this value proposition, we my strategic position close to wholesale uk distributors. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the islamic clothes and accessories market. We consider our key competitors to be: Zohra.ch
Safa & marwa
. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Zohra.ch
Safa & marwa
by Low price direct from producer .
Key Strategies
Over the next 6 months our focus will be to Marketing plan . This task will be undertaken in the context of our broader strategy to Launch new product . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: find the bestselling. product increase customers expand range of products
About this document
islamic clothes and accessories Business Plan
This document was created by aisha of mbsc using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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