MCM Landscaping 1 Page Business Plan
Overview
MCM Landscaping has a clear business objective to develop Landscape Gardens services. These services have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
MCM Landscaping has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Designing, building and maintaining gardens. This is a critical issue for our selected target market of New home owners.
The Value Proposition
MCM Landscaping is uniquely positioned to deliver value to New home owners. "MCM Landscaping will Design, build and maintain gardens or outside spaces." In order to be deliver on this value proposition, we We offer an affordable garden design service to the average home owner. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Landscape Gardens market. We consider our key competitors to be: LJC Landscapes
Ashford Garden Services. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with LJC Landscapes
Ashford Garden Services by No idea!.
Key Strategies
Over the next 6 months our focus will be to Advertise in local parish magazines
Flyer production and distribution
Establish a website . This task will be undertaken in the context of our broader strategy to Appoint an apprentice possibly two. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Take on a new employee acquire 10 new customers purchase a vehicle
About this document
Landscape Gardens Business Plan
This document was created by Rob of MCM Landscaping using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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