Mr. Mason's mobile automotive care 1 Page Business Plan
Overview
Mr. Mason's mobile automotive care has a clear business objective to produce Automotive repair services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Mr. Mason's mobile automotive care has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to have repairs done without towing. This is a critical issue for our selected target market of Women.
The Value Proposition
Mr. Mason's mobile automotive care is uniquely positioned to deliver value to Women. "Mr. Mason's mobile automotive care will I am honest, fair, and reasonable." In order to be deliver on this value proposition, we I will involve each customer in the diagnostic and repair process, educating each customer. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Automotive repair market. We consider our key competitors to be: Midas, Firestone, mr. Tire . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Midas, Firestone, mr. Tire by I am mobile and provide the same service as most repair shops.
Key Strategies
Over the next 6 months our focus will be to Offer discounts to new customers and incentives to current customers who refer new customers . This task will be undertaken in the context of our broader strategy to Use a marketing tool . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Produce $10,000 each week in revenue customer retention above 85% customer satisfaction 100%
About this document
Automotive repair Business Plan
This document was created by Lucious of Mr. Mason's mobile automotive care using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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