Next Stop 1 Page Business Plan

Coffee and cakes Business Plan

Next Stop 1 Page Business Plan

Overview

Next Stop has a clear business objective to produce Coffee and cake products. With a core focus on looking after the thousands of Island staff and residents and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

Next Stop has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer focus is to have a whole range of different style coffees, drinks and amazing in the go food. This is a critical issue for our selected target market of Island staff.

The Value Proposition

Next Stop is uniquely positioned to deliver value to Island staff. "Next Stop will be giving you the best coffee for your next stop." In order to be deliver on this value proposition, we Will have the best aromatic coffee made professionally and efficiently to all island staff and giving them a loyalty program for them to come back next stop. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Coffee and cakes market. We consider our key competitors to be: Coffe club and denman cellars . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Coffe club and denman cellars by Great coffee priced competitively great loyalty programme and amazing service .

Key Strategies

Over the next 6 months our focus will be to Promote next stop by advertising to all island staff and offer discounts or loyalty program. This task will be undertaken in the context of our broader strategy to Acquire new products and appliances and start adding a bigger menu. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Gain a regular customer base expand our food menu and employ extra staff

About this document
Coffee and cakes Business Plan
This document was created by Mitch of Next Stop using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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