PPJ Marketing 1 Page Business Plan
Overview
PPJ Marketing has a clear business objective to develop, produce, promote and distribute Realtor marketing products and services. These products and services have been developed over 1 year 2 months with a core focus on addressing the key problems/hurdles and associated opportunities.
The Business Objectives
In a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones which fall in line with Real estate agents. Our key long term business objective is to acquire new customers for Real estate agents. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that with customer growth, there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process, teach and show how to exploit every opportunity, and drive the cost of acquisition down to a fraction of any expectations.
The Customer
PPJ Marketing has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need for Realtors to market online and do so with someone with a very valued interest in the success of the efforts. We offer A low cost option that takes care of 100% of their marketing for those who don't hold that piece in their skillet. This also includes Establishing the costs to acquire customers, an in-depth review of goals and previous business plans, and restructure their model for greater success in less time and spending less money.. This is a critical issue for our selected target market of Real estate agent brokers.
The Value Proposition
PPJ Marketing is uniquely positioned to deliver value to Real estate agent brokers. "PPJ Marketing will Provide a streamlined marketing strategy that is easy to understand and execute. While at the same time, provide an industry leading experience in the loan process and one that has the best rates in town.." In order to deliver on this value proposition, we believe in a motto of 'there is no box'. We offer experience, effective and efficient strategies that include both digital marketing and print, personal, and video marketing that do not fit your typical advertising. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Realtor marketing market. We consider our key competitors to be firms like 1 Park Place and the understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Our competitors and firms like 1 Park Place, and others who charge $6,000 to $7,000 a month for less exposure, smaller conversions, and don't teach you anything leaving you required to continue to do business with them because We are living this tactical battle right there with you and will coach everything that has been proven to work. They might have a good testimonial online but we can give you hard data and references to call. We have generated this organization to operate at cost for the real value proposition that North Dallas Home Loans has to offer their Realtor Partners. .
Key Strategies
Over the next 6 months our focus will be to Start with digital! We'll first create a mobile listing site site and text to a prospect that is experienced and productive, but lacks an online presence. . This task will be undertaken in the context of our broader strategy to I will separate PPJ Marketing from ndhl and have a client base high enough to sell for a profit that will fund a retail broker office.
. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Complete business model website Side site as a Youtility for Realtors have marketing service agreements in place with 5 agents
About this document
Realtor marketing Business Plan
This document was created by Justin of PPJ Marketing using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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