SouthWestEverythingServices 1 Page Business Plan
Overview
SouthWestEverythingServices has a clear business objective to develop, promote and distribute a vast range of domestic services straight to our customers doors. These services have been developed over a 10 year period with a core focus on addressing key customer problems and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be one of our most critical activities and we are seeking to grow the number of our customers exponentially. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Therefore one of our long term objectives is to build a clear customer acquisition process.
The Customer
SouthWestEverythingServices has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the inability to find a proffesional, trustworthy domestic service company that provides any and every domestic service available across the industry.. This is a critical issue for our selected target market of Home/Business owners.
The Value Proposition
SouthWestEverythingServices is uniquely positioned to deliver value to Home/Business owners. "SouthWestEverythingServices will Provide any and every domestic service to our range of customers promptly, precisely and professionally.." In order to deliver on this value proposition, our team of mobile vans provide any and every domestic service our customers require of us, we guarantee to deliver these services promptly, precisely, professionally and at the best possible competitive price.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
Within the domestic services market we consider our key competitors to be: regular white van men and other such self-employed types.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with white van men and other such self-employed types by being the fastest and most efficient mobile domestic services company, covering the entire domestic services industry, delivering all of our domestic services straight to our customers.
Key Strategies
Over the next 6 months our focus will be to utilise fast and efficient marketing mediums such as; flyers/stickers/posters, social networking sites, trade events/papers and smartphone "app" technology.. This task will be undertaken in the context of our broader strategy to expand into more lucrative marketing mediums such as our own website, radio jingle and television commercial.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: To span several demographs, attain 100 jobs per week and to attain new customised vans.
About this document
Cleaning Decorating Gardening Removals/Clearances Business Plan
This document was created by Remone of SouthWestEverythingServices using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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