Spoil Them Rotten 1 Page Business Plan
Overview
Spoil Them Rotten has a clear business objective to distribute personal goods, products and services. These products and services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Spoil Them Rotten has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to give gifts without the time to do so. This is a critical issue for our selected target market of Wealthy, time poor people.
The Value Proposition
Spoil Them Rotten is uniquely positioned to deliver value to Wealthy, time poor people. "Spoil Them Rotten will We help busy and loving people give gifts to the special people in their lives." In order to be deliver on this value proposition, we We have the connivence of being available 24/7 online, yet personable enough to get the gifts you want to give on time, for the right price, where they need to be. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Personal goods market. We consider our key competitors to be: Hotel Concierge, secretaries, personal assistants. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Hotel Concierge, secretaries, personal assistants by Our only job is sourcing and delivering gifts. We remember the dates to remind you for next time and make sure your happy before we go ahead..
Key Strategies
Over the next 6 months our focus will be to Get a website built and engage a marketing plan. This task will be undertaken in the context of our broader strategy to Get own product lines in to promote to customers. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Get website online Get 10 customers a week Turn over $100000 in 1 year
About this document
Personal goods Business Plan
This document was created by Morgan of Spoil Them Rotten using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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