Swagal 1 Page Business Plan
Overview
Swagal has a clear business objective to promote local businesses services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Swagal has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as grow consumer awareness. This is a critical issue for our selected target market of consumer based local business owners.
The Value Proposition
Swagal is uniquely positioned to deliver value to consumer based local business owners. "Swagal will a steady stream of new prospects and powerful repeated impressions." In order to be deliver on this value proposition, we a powerful marketing stategy that harnesses the power of an honestly free offer to capture testimonies and grow new customers. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the local businesses market. We consider our key competitors to be: Groupon, living social, and Sweet Deals. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Groupon, living social, and Sweet Deals by Optimized free offers rather than discounts.
Key Strategies
Over the next 6 months our focus will be to Identify an advertising sales partnership. This task will be undertaken in the context of our broader strategy to Scale into other markets. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 100 businesses with offers Launch revised website 1000 businesses with offers
About this document
local businesses Business Plan
This document was created by Nikolaus of Swagal using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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