The Fudge Factory 1 Page Business Plan
Overview
The Fudge Factory has a clear business objective to produce Chocolate, fudge and sweets products. These products have been developed over 0 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
The Fudge Factory has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need for freshly made sweets in the Sydney area. This is a critical issue for our selected target market of Tourists.
The Value Proposition
The Fudge Factory is uniquely positioned to deliver value to Tourists. "The Fudge Factory will Speciality treats, gifts for friends or family." In order to be deliver on this value proposition, we My knowledge and ability to produce freshly hand made sweets on-site. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Chocolate, fudge and sweets market. We consider our key competitors to be: Darrel Lee, Cadbury, speciality shops. . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Darrel Lee, Cadbury, speciality shops. by Hand made sweets at a fair price.
Key Strategies
Over the next 6 months our focus will be to To obtain a retail location to produce and sell products. This task will be undertaken in the context of our broader strategy to To increase profit, and obtain a larger market. Look into online sales and get a recognisable name behind my business. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Grand opening, obtain market strategic marketing gain a reputation
About this document
Chocolate, fudge and sweets Business Plan
This document was created by Shane of The Fudge Factory using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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