UK MVNO 1 Page Business Plan
Overview
UK MVNO has a clear business objective to distribute UK Mobile Network products and services with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
UK MVNO has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as being able to bridge the gap between prepay and contract subscriptions. This is a critical issue for our selected target market of Sub prime and urban youth.
The Value Proposition
UK MVNO is uniquely positioned to deliver value to Sub prime and urban youth. "UK MVNO will Offers better value for money without the worry of obtaining credit." In order to be deliver on this value proposition, we We offer everybody a pay monthly plan without the need to obtain credit. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the UK Mobile Network market. We consider our key competitors to be: Utility wharehouse, tesco, Virgin mobile and guff gaff. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Utility wharehouse, tesco, Virgin mobile and guff gaff by Unlike the others we offer a no credit check entry into a pay monthly plan, through our hybrid network.
Key Strategies
Over the next 6 months our focus will be to Outbound telesales . This task will be undertaken in the context of our broader strategy to Change to a breakage model. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 10,000 customers Launch fixed line product Grow monthly income to 100k
About this document
UK Mobile Network Business Plan
This document was created by Jonathan of UK MVNO using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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