Cafetano Tostaduria de Cafe Especial 1 Page Business Plan

Fresh Roasted Specialty Coffee and Coffee Methods Business Plan

Cafetano Tostaduria de Cafe Especial 1 Page Business Plan

Overview

Cafetano Tostaduria de Cafe Especial has a clear business objective to develop, produce, promote and distribute Fresh Roasted Specialty Coffee, export specialty coffee and sell Coffee Methods products and services. These products and services have been developed over 0 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Cafetano Tostaduria de Cafe Especial has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as To provide fresh roasted specialty coffee to Tegucigalpa people served in modern and delicious coffee method. This is a critical issue for our selected target market of Entrepreneurs & professionals who like to drink good coffee.

The Value Proposition

Cafetano Tostaduria de Cafe Especial is uniquely positioned to deliver value to Entrpreneurs & professionals who like to drink good coffee. "Cafetano Tostaduria de Cafe Especial will Provide the same specialty coffee we export to Japan, to our customers in Tegucigalpa freshly roasted!." In order to be deliver on this value proposition, we 1. We have a coffee farm, with proven quality through the years!. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Fresh Roasted Specialty Coffee and Coffee Methods market. We consider our key competitors to be: 1. Welches coffee Pricesmart!
2. Cafe Don Geronimo La Colonia!
3. Cafe Meso America Los Maduro. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with 1. Welches coffee Pricesmart!
2. Cafe Don Geronimo La Colonia!
3. Cafe Meso America Los Maduro by 1. We hace one of the best coffee producing farms in Honduras!
2. We will have a top of the line Roaster in Tegucigalpa, a Joper!
3. We have two well known classy quality ambassadors behind the business! .

Key Strategies

Over the next 6 months our focus will be to 1. Make ourselves known in the social media!
2. Visit clients and present products! Coffee!
3. Distrubute Hario products!
4. Build a compact and effecient team!
5. Reach 100 subscription clients in a year!
. This task will be undertaken in the context of our broader strategy to 1. Reach at least 200 subscription clients in two years!
2. Sell two Hario containers per year!
3. Export one container in 2015 & two in 2016!
4. Open a state of the art cafe/bistro. . These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: To become a real exporter with at least one container 2015 and two containers in 2016! To create the specilty coffee distribution business, with at least 100 by 2015 & 200 subscriptions by 2016! To introduce Hario well and sell atleast 2 containers full by 2015!

About this document
Fresh Roasted Specialty Coffee and Coffee Methods Business Plan
This document was created by Mirko of Cafetano Tostaduria de Cafe Especial using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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