East Ave. Package store 1 Page Business Plan
Overview
East Ave. Package store has a clear business objective to distribute Alcohol products. These products have been developed over Start up with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
East Ave. Package store has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Location. This is a critical issue for our selected target market of Males age 21 to 49.
The Value Proposition
East Ave. Package store is uniquely positioned to deliver value to Males age 21 to 49. "East Ave. Package store will Convenience and pricing." In order to be deliver on this value proposition, we It is located in the middle of our demographic and I own the building which will keep cost down.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Alcohol market. We consider our key competitors to be: Total wine and spirits and ABC liquor store. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Total wine and spirits and ABC liquor store by Location and proximity to the demographic. And the ability to underpriced them.
Key Strategies
Over the next 3 months our focus will be to Hire qualified staff. This task will be undertaken in the context of our broader strategy to Create mailing list. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Open store sponsor community events expansion
About this document
Alcohol Business Plan
This document was created by Naeemah of East Ave. Package store using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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