Fascinations by Roxanne 1 Page Business Plan
Overview
Fascinations by Roxanne has a clear business objective to develop, produce, promote and distribute Bespoke handmade up-cycled fashion and home accessories and products. These products have been developed over 4 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Fascinations by Roxanne has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Environmentally sound original products with personal service. This is a critical issue for our selected target market of Stylish ladies with an eye for detail.
The Value Proposition
Fascinations by Roxanne is uniquely positioned to deliver value to Stylish ladies with an eye for detail. "Fascinations by Roxanne will Provide original affordable products that make you stand out from the crowd with a personal service." In order to deliver on this value proposition, we are led by a qualified textile designer and our products are heavily influenced by textiles and exciting colour combinations and textures. Fascinators are available to hire, buy, or a bespoke making service is offered whereby you can have something made to your specifications. We offer handmade home soft furnishings and use elements of vintage materials to add heart and mystery to our products so they can tell their own story. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Bespoke handmade up-cycled accessories market. We consider our key competitors to be: Quills in Darlington
Accessorize
Sorella
Debenhams
House of Fraser . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Quills in Darlington
Accessorize
Sorella
Debenhams
House of Fraser by Competitive prices
Personal service
Original products
Exclusivity
Upcycling
Key Strategies
Over the next 6 months our focus will be to Set up etsy shop. This task will be undertaken in the context of our broader strategy to Sell on other websites eg not on the high street. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 100 sales launch fascinator hiring service hold making workshops
About this document
Bespoke handmade up-cycled accessories Business Plan
This document was created by Roxanne of Fascinations by Roxanne using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment