Social Management Services 1 Page Business Plan
Overview
Social Management Services has a clear business objective to promote Social Media Management services. These services have been developed over several months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to build and maintain lasting relationships with clients. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Social Management Services has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Defining and growing an audience. This is a critical issue for our selected target market of Companies with a need for a healthy online social presence.
The Value Proposition
Social Management Services is uniquely positioned to deliver value to Companies with a need for a healthy online social presence. "Social Management Services will help our clients better understand who wants to buy their product and connecting them with that audience." In order to be deliver on this value proposition, we Our personalized approach is unique for each client depending on the size and scope of their audience.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Social Media Management market. We consider our key competitors to be: Ad platforms on major social sites (Facebook, Google, Instagram, etc). Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Ad platforms on major social sites (Facebook, Google, Instagram, etc) by Our personalized approach is based on what works best for the client. Other companies won't take the time to understand your needs on the same level we do, instead charging hefty fees for ads that don't lead to conversions. .
Key Strategies
Over the next 6 months our focus will be to Develop leads and drive traffic to our company's online presence (eg social media profiles, business website). This task will be undertaken in the context of our broader strategy to Begin connecting clients to customers based on their marketing needs (local, web-based, national or worldwide). These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Establish client base Build and manage relationships with clients based on needs and audience Connect clients to customers through social media
About this document
Social Media Management Business Plan
This document was created by Cameron of Social Management Services using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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