Two bros brewing co 1 Page Business Plan
Overview
Two bros brewing co has a clear business objective to develop, produce, promote and distribute craft beer products. These products have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Two bros brewing co has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as encourage cuatomers to try great tasting crafted beers. This is a critical issue for our selected target market of craft beer enthusiast.
The Value Proposition
Two bros brewing co is uniquely positioned to deliver value to craft beer enthusiast. "Two bros brewing co will Quality crafted beers that only use the highest quality ingredients." In order to be deliver on this value proposition, we We strive on perfection. We believe a product is not perfect until our customers believe it is.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the craft beer market. We consider our key competitors to be: Big rig breweries, beau's all natural brewery, Muskoka brewerie, Hop city breweries, Mill st breweries. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Big rig breweries, beau's all natural brewery, Muskoka brewerie, Hop city breweries, Mill st breweries by We belive we can compete 100% we these established breweries because we believe in hight quality products. High quality products are what attract customers to a buisness..
Key Strategies
Over the next 6 months our focus will be to As a craft brewer i would like to open my own brewery so i can produce my product commercialy to customers in ontario and eventually quebec. To do so, production of great beers will need to be achieved by first using quality ingredients and manufacturing practices to gain trust in my customers. Secondly, effectively advertising the product will be achived by inviting potential customers to try our product and explain to them why our product is a great product.
. This task will be undertaken in the context of our broader strategy to As we continue to grow in our buisness, one of the main exercises we will continue to eork on is continuous advertising of our product through local media and also constant relation through our customers by educating them on new products and also existing products.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Establish a great customer base Enter our products in the lcbo stores enter our products in the Quebec SAQ and eventually in other provinces of Canada
About this document
craft beer Business Plan
This document was created by Joel of Two bros brewing co using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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