DigiDent 1 Page Business Plan
Overview
DigiDent has a clear business objective to develop, produce, promote and distribute Digital Dental Solutions products and services. These products and services have been developed with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
DigiDent has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as to Eliminate model storage and reusable cost. Save time, money ,and physical real estate. Get paid to upgrade !. This is a critical issue for our selected target market of Orthodontists.
The Value Proposition
DigiDent is uniquely positioned to deliver value to Orthodontists. "DigiDent will Provide a service that saves them 20% on overhead and gets them paid to change,." In order to be deliver on this value proposition, our unique service is the only complete solution. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Digital Dental Solutions market. We consider our key competitors to be: Henry Schein
and Paterson. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively.
Paterson by Digitize patient models.
Key Strategies
Over the next 6 months our focus will be to agressively educate and inform orthodontic Practices about tax benefits,state and Government Mandates in the Digitizing of medical/Dental information.
Furthermore we will provide low cost financing and application specialists to help them achieve the maximum in Goverment grant assistance.. This task will be undertaken in the context of our broader strategy to Begin National marketing . Grow at a rate of 30% per month starting Q1 2016 utilizing collaborative vendors to support Growth.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Complete Beta testing
Launch Obtain
500 customers
About this document
Digital Dental Solutions Business Plan
This document was created by Michael Tuttobene of DigiDent using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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