kissHER Cosmetics, LLC 1 Page Business Plan
Overview
kissHER Cosmetics, LLC has a clear business objective to distribute Cosmetics products. These products have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
kissHER Cosmetics, LLC has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to provide quality products at economical prices. This is a critical issue for our selected target market of Fashion savvy young ladies.
The Value Proposition
kissHER Cosmetics, LLC is uniquely positioned to deliver value to Fashion savvy young ladies. "kissHER Cosmetics, LLC will Provide products that are affordable and obtainable no matter how big or small your budget is." In order to be deliver on this value proposition, we our products are manufactured locally and are free of parabens and talc. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Cosmetics market. We consider our key competitors to be: Revlon, Covergirl, Mac. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Revlon, Covergirl, Mac by affordability and color selections.
Key Strategies
Over the next 6 months our focus will be to Implement marketing strategies of brand and product positioning among target customers. This task will be undertaken in the context of our broader strategy to expand into a new product line. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch new product lines, obtain 500 customers, open a retail store.
About this document
Cosmetics Business Plan
This document was created by Angelique of kissHER Cosmetics, LLC using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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