Kadry Export 1 Page Business Plan
Overview
Kadry Export has a clear business objective to develop, produce, promote and distribute Food Products products. These products have been studied with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Kadry Export has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to get quality food products at reasonable prices. This is a critical issue for our selected target market of Higher middle class individuals in Egypt and the middle east.
The Value Proposition
Kadry Export is uniquely positioned to deliver value to Higher middle class in Egypt. "Kadry Export will provide quality imported food products with reasonable margins accordingly competitive price." In order to deliver on this value proposition, we are going to take advantage of low overheads while purchasing from the source which reduces middle man profits and keeps cost down. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Food Products market. We consider our key competitors to be: Gourmet Markets and upscale food grocery stores
. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with them,
By online retail using our target customer distribution channel "neat meet" and "El Rancho Egypt" , our Lower cost base and overheads, and purchasing directly from the source.
Key Strategies
Over the next 6 months our focus will be to Set up the business and secure reliable supply base network. This task will be undertaken in the context of our broader strategy to Eliminate middle man from the supply chain process . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Establish the foundation for sustainable growth in the food distribution between Europe and the middle east starting with Egypt followed by the Gulf market. Establish a brand of quality food products that is widely recognized in the market as a world class food destributor.
About this document
Food Products Business Plan
This document was created by Wael of Kadry Export using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment