Mikes Computer Repair 1 Page Business Plan
Overview
Mikes Computer Repair has a clear business objective to promote Computer Repair Services services. These services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Mikes Computer Repair has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Hardware Repairs and Time. This is a critical issue for our selected target market of Computer Users.
The Value Proposition
Mikes Computer Repair is uniquely positioned to deliver value to Computer Users. "Mikes Computer Repair will Provide quality service at a reduced price." In order to be deliver on this value proposition, we We offer professional quality repairs at a reduced price.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Computer Repair Services market. We consider our key competitors to be: Best Buy, Staples, Starkey's. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Best Buy, Staples, Starkey's by We offer expert repairs at a reduced price.
Key Strategies
Over the next 6 months our focus will be to Advertising and Marketing. This task will be undertaken in the context of our broader strategy to Obtain a business building
. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain a new business building Obtain 100 customers Expand into a chain
About this document
Computer Repair Services Business Plan
This document was created by Mike of Mikes Computer Repair using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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