The Box 1 Page Business Plan

Private Personal Training Business Plan

The Box 1 Page Business Plan

Overview

The Box has a clear business objective to develop Private Personal Training products and services. These products and services have been developed over 8 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth is our operating criteria.

The Customer

The Box has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as a lack of a private, exclusive, and fun workouts tailored towards private, exclusive, and fun clients. This is a critical issue for our selected target market of business professionals and celebrities.

The Value Proposition

The Box is uniquely positioned to deliver value to business professionals and celebrities. "The Box will provide a physical and mental outlet via a fun hour of exercise." In order to deliver on this value proposition, we created a workout system where the clients relieves stress by throwing 1000 punches or more in an hour. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Private Personal Training market. We consider our key competitors to be: Fitness Xpress, Elixia, Hit The Gym, Formex, 3T. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Fitness Xpress, Elixia, Hit The Gym, Formex, 3T by unique boxing pad work system created by The Box's founder. A globally acknowledged and recognized system.

Key Strategies

Over the next 6 months our focus will be to design the facilities ambiance and training concept.. This task will be undertaken in the context of our broader strategy to move business to Tjuvholmen in Oslo.. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
1. Launch The Box

2. Obtain15 Students

3. Have a Waiting List (Become Exclusive)

About this document
Private Personal Training Business Plan
This document was created by Barry of The Box using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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