Mai Meals 1 Page Business Plan
Overview
Mai Meals has a clear business objective to produce Healthy Meal delivery products and services. These products and services have been developed over 10 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Mai Meals has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Addresses people's laziness to prepare healthy meals themselves.. This is a critical issue for our selected target market of Expats and Rich locals..
The Value Proposition
Mai Meals is uniquely positioned to deliver value to Expats and Rich locals.. "Mai Meals will Provide healthy and tasty meals to customers who want to eat healthier.." In order to be deliver on this value proposition, we Our meals are uniquely flavorful and healthy. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Healthy Meal delivery market. We consider our key competitors to be: Eat Smart and Nutrifresh. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Eat Smart and Nutrifresh by More nutritious and tastier meals. Better macronutrient offerings. .
Key Strategies
Over the next 6 months our focus will be to Deliver healthy and quality meals that are focused on achieving the consumer's goal. . This task will be undertaken in the context of our broader strategy to Expand to Shanghai. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 100 repeat clients Launch website Expand to Shanghai
About this document
Healthy Meal delivery Business Plan
This document was created by Mai of Mai Meals using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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