Africa 1 Page Business Plan
Overview
Africa has a clear business objective to develop, produce, promote and distribute Clothes products and services. These products and services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Africa has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Style for cultures not yet catered for in NZ. This is a critical issue for our selected target market of People who enjoy cultural/African design and style.
The Value Proposition
Africa is uniquely positioned to deliver value to People who enjoy cultural/African design and style. "Africa will Offer a more personalised, familiar and preferred option for customers not catered for in mainstream shopping ,." In order to be deliver on this value proposition, we Our local, authentic and personalised approach is inclusive to all consumers and has potential to expand to other desirable styles for targeted consumers. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Clothes market. We consider our key competitors to be: There are limited import options for dashikis currently . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with There are limited import options for dashikis currently by Unique prints and versatile uses ie house, pyjamas, general wear .
Key Strategies
Over the next 6 months our focus will be to Sell merchandise at market stalls and on Facebook through personal networks for marketing . This task will be undertaken in the context of our broader strategy to Take product to ethnic stores to stock. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch new product locally Sell to local shops and take online orders regularly Develop web branding/distribution
About this document
Clothes Business Plan
This document was created by Dieu-veil of Africa using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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