Ausindi Tiffins 1 Page Business Plan
Overview
Ausindi Tiffins has a clear business objective to develop, produce, promote and distribute Home cooked indian food products. These products have been developed over Months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Ausindi Tiffins has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Working from home so I can spend quality time with family. This is a critical issue for our selected target market of Indian bachelors.
The Value Proposition
Ausindi Tiffins is uniquely positioned to deliver value to Indian bachelors. "Ausindi Tiffins will A service that provides home cooked meals." In order to be deliver on this value proposition, we Cooking home meals is a passion that i perfect on. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Home cooked indian food market. We consider our key competitors to be: Tiffin meal package. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Tiffin meal package by Quality, quantity and value for its dollar.
Key Strategies
Over the next 6 months our focus will be to Create and advertisement. Advertising though facebook messages, gumtree, word of mouth, creat business cards and text message contracts.
< br />. This task will be undertaken in the context of our broader strategy to Have a healthy customer line.
< br />Have correct insurance and qualifications to run company from home.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch new product Obtain 35 - 70 customers Have a product based connections
About this document
Home cooked indian food Business Plan
This document was created by Rebecca of Ausindi Tiffins using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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