Cafe Mashawi 1 Page Business Plan

Middle eastern foods Business Plan

Cafe Mashawi 1 Page Business Plan

Overview

Cafe Mashawi has a clear business objective to produce Middle eastern foods products and services. These products and services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Cafe Mashawi has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as to experience Free space, out of daily life, enjoy the presence in cosy environments. This is a critical issue for our selected target market of The average 9-5 joe.

The Value Proposition

Cafe Mashawi is uniquely positioned to deliver value to The average 9-5 joe. "Cafe Mashawi will We deliver a warm and passionate atmosphere with quality food in average prices." In order to be deliver on this value proposition, we Concept is unique, and we utilize the current market of foreign students. They bring their lessons into practice here and we give them trust that they can fulfill. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Middle eastern foods market. We consider our key competitors to be: Mahan, Cafe Peace, Cafe Ulla.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Mahan, Cafe Peace, Cafe Ulla. by Wedeliver a unique concept not yet in town. We work with focus on delivering a full teamwork that amazes by the joyful and exquisite atmosphere. We have prices that are strongly competitive..

Key Strategies

Over the next 6 months our focus will be to Flyers and facebook marketing.
< br />Teach personal to make weekly online marketing posts. This task will be undertaken in the context of our broader strategy to Special nights, evenings with a running bar, tailor customed drinks. Expand menu and focus more on vip areas with service charge. 12%. Table service. Wedding events.
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< br />Corporative events, live performance, exclusive venues, christmas party.. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: A flow of 100/200 a day Homepage, design and bar ready A self run restaurant within 6 months, profitable.

About this document
Middle eastern foods Business Plan
This document was created by Loui of Cafe Mashawi using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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