Campus Errands 1 Page Business Plan

Groceries and general goods Business Plan

Campus Errands 1 Page Business Plan

Overview

Campus Errands has a clear business objective to distribute Groceries and general goods products and services. These products and services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Campus Errands has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as 24hour Delivery system of best affordable products and services. This is a critical issue for our selected target market of Students of University of Education, Winneba-Kumasi Campus.

The Value Proposition

Campus Errands is uniquely positioned to deliver value to Students of University of Education, Winneba-Kumasi Campus. "Campus Errands will Provision of a timely errands and delivery service to students, Lecturers and other working staff of UEW-K Campus." In order to be deliver on this value proposition, we Being a student of my niche market environment gives me first hand information of campus hassle in times of need for basic grocery and other general goods. A good idea of the situation and well knowledge of various residential locations of students with compliment of a student data base gives us the ability of quick response to orders. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Groceries and general goods market. We consider our key competitors to be: Campus Market, Melcom, Frankie J and retailers on campus . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Campus Market, Melcom, Frankie J and retailers on campus by Timely delivery of customer preferred product and services .

Key Strategies

Over the next 6 months our focus will be to Acquisition of student database, . This task will be undertaken in the context of our broader strategy to Expand into other campuses . These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch a mobile phone application for the business Create a customer discount card Expand to all campuses in Ghana and other cooperate bodies

About this document
Groceries and general goods Business Plan
This document was created by Emmanuel of Campus Errands using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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