Chic Elephant 1 Page Business Plan
Overview
Chic Elephant has a clear business objective to develop, produce, promote and distribute Danish Origami Lamps, Natural Soaps, Vintage Inspired Hair Bows, and Refurbished Furniture. These products will be developed over the next 3 months with a core focus on addressing the key customer problems and associated opportunities.
The Business Objectives
One key component of our growth strategy we consider is critical to identify and outline is our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Thus creating the desire for a profitable growth.
The Customer
Chic Elephant has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem is the need to spread the word to new customers. This is a critical need for our selected target market which is, a crowd of fun yet sophisticated people.
The Value Proposition
Chic Elephant is uniquely positioned to deliver value to a Diverse, Fun, and Sophisticated Crowd. In order to deliver on this value proposition, we will work hard to create a successful business. This capability will take a considerable amount of time and resources to develop and form the business.
Competitors
We have a number of competitors within the Danish Lamps, Natural Soaps, Vintage Inspired Hair Bows, and Refurbished Furniture market. We consider our key competitors to be: Other shops on Etsy. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with other shops on Etsy because our items are handmade and crafted to the best of our abilities .
Key Strategies
Over the next 6 months our focus will be to work hard and devote as much time as possible over the weekend. This task will be undertaken in the context of our broader strategy to have a successful business that ships items all over the United States through Etsy. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtaining 200 frequent customers
Making $20,000 profit
Shipping all over the US
About this document
DIY Lamps, Natural Soaps, Vintage Inspired Bows Business Plan
This document was created by Tory of Chic Elephant using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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