Diana's Impressions 1 Page Business Plan
Overview
Diana's Impressions has a clear business objective to develop, produce, promote and distribute Oil Paintings and related products. These products have been developed over 8 years with a core focus on addressing key customer satisfaction and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers and display our artwork. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Diana's Impressions has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Home Decor and Art Collecting. This is a critical issue for our selected target market of Art lovers.
The Value Proposition
Diana's Impressions is uniquely positioned to deliver value to Art lovers. "Diana's Impressions will deliver beauty as well as art investment.." In order to deliver on this value proposition, I have a talent to paint beautifully. I am also a very dependable person and will delivery top customer satisfaction. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Oil Paintings market. We consider our key competitors to be: Tony La Salle Gallery Lambertville NJ, Netherfield Gallery, New Hope, PA. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Tony La Salle Gallery Lambertville NJ, Netherfield Gallery, New Hope, PA, as my quality of artwork is competitive with theirs. .
Key Strategies
Over the next 6 months our focus will be to market my product by creating paintings to be hung in public businesses as advertisement. I will also reproduce my original artwork on items such as mouse pads, iPhone cases, greeting cards, mugs , etc. and post them for sale on my website as well as other sites such as etsy and Pinterest. This task will be undertaken in the context of our broader strategy to Rent a studio gallery to paint in as well as display my art and the art of others. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Getting offers of commission to paint, open an gallery and become know worldwide.
About this document
Oil Paintings Business Plan
This document was created by Diana of Diana's Impressions using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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