Drunk Cow Gin 1 Page Business Plan

Whey Alcohol Gin Business Plan

Drunk Cow Gin 1 Page Business Plan

Overview

Drunk Cow Gin has a clear business objective to produce Whey Alcohol Gin products. These products have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.

The Customer

Drunk Cow Gin has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to drink alcohol from whwy. This is a critical issue for our selected target market of ABs.

The Value Proposition

Drunk Cow Gin is uniquely positioned to deliver value to ABs. "Drunk Cow Gin will A premium great tasting spirit from whey and a family run extensive farm." In order to be deliver on this value proposition, we Attention to detail, great source product. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Whey Alcohol Gin market. We consider our key competitors to be: Black cow vodka, artisan gin producers . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Black cow vodka, artisan gin producers by Only gin made from whey.

Key Strategies

Over the next 6 months our focus will be to Learn how to create alcohol from whey. This task will be undertaken in the context of our broader strategy to Create a product and sell. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch gin Supply local farm shops Supply Nationals/ boutiques

About this document
Whey Alcohol Gin Business Plan
This document was created by Ross of Drunk Cow Gin using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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