Envious Automotive 1 Page Business Plan
Overview
Envious Automotive has a clear business objective to develop, produce, promote and distribute auto detailing and auto maintenance. These services have been developed over 8 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Envious Automotive has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as overpriced and low quality auto detailing. This is a critical issue for our selected target market of Car enthusiasts.
The Value Proposition
Envious Automotive is uniquely positioned to deliver value to Car enthusiasts. "Envious Automotive will Provide an all around service for vehicles along with a choice of a detail." In order to be deliver on this value proposition, we are an all in one automotive business, our highly skilled mechanic are ASE certified and you can get everything you need, in one place. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Auto Detailing/Services market. We consider our key competitors to be: Poetry in motion,Eleys service, Eagle auto. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Poetry in motion,Eleys service, eagle auto by being extremely organized and dedicated to providing amazing service.
Key Strategies
Over the next 6 months our focus will be to attend Leake Auction, Tulsa. This task will be undertaken in the context of our broader strategy to expand into new services. These strategies are a tactical implementation of our overall businesses goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch online products via facebook Complete first service for customer, and obtain regular customers.
About this document
Auto Detailing/Services Business Plan
This document was created by Ian Velarde of Envious Automotive using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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