Financial Services 1 Page Business Plan
Overview
Financial Services has a clear business objective to develop, produce, promote and distribute High cost short term credit products and services. These products and services have been developed over 7 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Financial Services has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Need to simplify. This is a critical issue for our selected target market of Low income , sub to mid prime , retail purchase.
The Value Proposition
Financial Services is uniquely positioned to deliver value to Low income , sub to mid prime , retail purchase. "Financial Services will Provides a regulated fifth income stream that will compliment core products and increase revenue." In order to be deliver on this value proposition, we Unique experiences across all channels , industry respected , regulatory compliant.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the High cost short term credit market. We consider our key competitors to be: Wonga , quick quid , pounds to pocket , money shop , peachy , satsuma, sunny . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Wonga , quick quid , pounds to pocket , money shop , peachy , satsuma, sunny by Lower prices , UK situated , high brand profile , personal service .
Key Strategies
Over the next 6 months our focus will be to Streamline , Online presence , diverse routes to market , customer acquisition . This task will be undertaken in the context of our broader strategy to Introduce online offering , create own call centre , outsourcing collections , multi marketing offering . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: One million pounds profit Online offering Inbound outbound call centre
About this document
High cost short term credit Business Plan
This document was created by Chris Powley of Financial Services using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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