Five Star Security and Surveillance LLC 1 Page Business Plan
Overview
Five Star Security and Surveillance LLC has a clear business objective to develop Commercial and Residential Security services. These services have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Five Star Security and Surveillance LLC has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as To solve the customers problems in a timely, professionally, and costly manner. This is a critical issue for our selected target market of Corporate and small Commercial.
The Value Proposition
Five Star Security and Surveillance LLC is uniquely positioned to deliver value to Corporate and small Commercial. "Five Star Security and Surveillance LLC will provide a service that services your customers like they were ours.." In order to deliver on this value proposition, We are a small business that keeps relationships with our customers and satisfying their needs. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Commercial and Residential Security Services market. We consider our key competitors to be: Safe and Sound, Security Solutions Plus, The Alarm Company. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Safe and Sound, Security Solutions Plus, The Alarm Company by Service and only Install for Corporate Commercial Companies. Guarantee a technician for each customer.
Key Strategies
Over the next 6 months our focus will be to Appoint a new service technician and acquire new corporate customers. This task will be undertaken in the context of our broader strategy to Hire a few more technicians and expand into the South East region for acquired Corporate Customers. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Manage starting contracts for a year. Hire new technician for Stanley Security by end of 2016 Expand to Southeast Region of United States by 2018
About this document
Commercial and Residential Security Services Business Plan
This document was created by Brian of Five Star Security and Surveillance LLC using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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