Jane of All Trades 1 Page Business Plan
Overview
Jane of All Trades has a clear business objective to develop, produce, promote and distribute Photography, classes on arts and crafts, products and services. These products and services have been developed over 5 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Jane of All Trades has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Venue for local artisans to sell, studio space for local artists to rent, classroom space for locals to rent, learning place for various arts and crafts. This is a critical issue for our selected target market of Artists tourists students locals.
The Value Proposition
Jane of All Trades is uniquely positioned to deliver value to Artists tourists students locals. "Jane of All Trades will Provide a place for artisans to make, teach, sell and learn." In order to be deliver on this value proposition, we An interest in all things beautiful has lead me down an unusual path, I'd like to bring some of what I've learned to boulder creek. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Photography classes art crafts market. We consider our key competitors to be: Ben Lomond Art center, Mountain Feed, Lille Aske, Viscosity Glass, Art Lab. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Ben Lomond Art center, Mountain Feed, Lille Aske, Viscosity Glass, Art Lab by I would like to work with these other businesses to strengthen our artists community.
Key Strategies
Over the next 6 months our focus will be to Promotional Photo shoots, local advertising, Craigslist gigs, BC Neighbors. This task will be undertaken in the context of our broader strategy to Add art and craft classes and studio rental time. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Open doors to public First month to break even First month to see a profit
About this document
Photography classes art crafts Business Plan
This document was created by Melissa of Jane of All Trades using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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