Method of Expression 1 Page Business Plan
Overview
Method of Expression has a clear business objective to develop, produce, promote and distribute Beauty therapy services, Nail technology services, nail polishes, face and body lotions, make up, beauty therapy parties products and services. These products and services have been developed over 12 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Method of Expression has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as I have to be careful to stick to one brand of each product, and overbooking or taking too long.. This is a critical issue for our selected target market of Women, girls and metrosexuals..
The Value Proposition
Method of Expression is uniquely positioned to deliver value to Women, girls and metrosexuals.. "Method of Expression will To provide an excellent beauty treatment to our customers and to make them feel comfortable in our home business. Or even in their own homes. Perfection and quality no matter where your service is carried out!." In order to be deliver on this value proposition, we We are unique because we are an at home service, without having to be in someone's house. It's a self contained unit built especially for the business. So if you don't like going to salons, you have the privacy and comfort of home, and the quality and service of a shop salon. Plus we cater for groups, hens parties, corporate events, birthdays, etc.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Beauty therapy services, Nail technology services, nail polishes, face and body lotions, make up, beauty therapy parties market. We consider our key competitors to be: Shopping centre beauty therapists, shopping centre nail technologists, mobile nail technicians and beauticians, and work from home beauticians and nail technologists. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Shopping centre beauty therapists, shopping centre nail technologists, mobile nail technicians and beauticians, and work from home beauticians and nail technologists by That I am very good at what I do, I will offer excellent and very competitive prices on my services as well as my products, and they will be great and well loved brands. Plus I off the privacy of at home services, but not in my house. .
Key Strategies
Over the next 6 months our focus will be to Undergo nail technology course, diploma of beauty therapy, salon management, make up and business. Build a self contained unit in back yard for business to set up, buy advertising and stock as well as equipment.. This task will be undertaken in the context of our broader strategy to Expand into a slightly larger business, apart from selling my clothes on eBay as well as in my store, I would like to eventually hire another qualified beautician to work with me, especially on the parties. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Get building built buy equipment, furniture, stock and advertising launch store, with website and social media as well
About this document
Beauty therapy services, Nail technology services, nail polishes, face and body lotions, make up, beauty therapy parties Business Plan
This document was created by Celia of Method of Expression using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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