One Will Corporation 1 Page Business Plan

Healthy Wall Coatings Business Plan

One Will Corporation 1 Page Business Plan

Overview

One Will Corporation has a clear business objective to develop, produce, promote and distribute Healthy Wall Coatings products. These products have been developed over 34 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

One Will Corporation has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to reduce the VOC in our indoor air. This is a critical issue for our selected target market of Home owners of older homes.

The Value Proposition

One Will Corporation is uniquely positioned to deliver value to Home owners of older homes. "One Will Corporation will Older homes are more likely to have high levels of air contaminants, our coatings catch and erase those contaminants." In order to be deliver on this value proposition, we We were the first company in the world to discover Diatomaceous Earth as a wall material.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Healthy Wall Coatings market. We consider our key competitors to be: American Clay. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with American Clay by Our company has been around longer and we have 5 patents protecting our technology. .

Key Strategies

Over the next 6 months our focus will be to Get samples from Japan and do word of mouth advertising. Also we will launch test ads via Internet targeting specific areas of the US.. This task will be undertaken in the context of our broader strategy to Purchase color mixer. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch first Net ad Receive first order Obtain 100 customers

About this document
Healthy Wall Coatings Business Plan
This document was created by Brian Armstrong of One Will Corporation using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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