Reality Ceramics 1 Page Business Plan
Overview
Reality Ceramics has a clear business objective to produce Implants, Crowns/Bridges and Prosthetics. These products and services have been developed over 20 Years with a core focus on addressing the key customer problems and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire and keep new customers. Customer acquisition is important but keeping customer satisfaction is considered to be the critical activity and we are seeking to both grow the number of new customers and retain existing customers. We understand that retaining customers could be at the expense of profitability, and that there is a cost associated with customer satisfaction but our long term objective is to build a clear customer satisfaction process and consistently reevaluate our control measures.
The Customer
Reality Ceramics has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problems as Quick Turnaround Times and most importantly Consistent Quality. These are critical issues for our selected target market of Private dental practices and private laboratories.
The Value Proposition
Reality Ceramics is uniquely positioned to deliver value to Private dental practices. "Reality Ceramics will Spend less time repeating patient appointments and more time listening to your patients satisfaction feedback.." In order to be deliver on this value proposition, we We will guarantee a dedicated technician to work on your patients cases to give you tried and tested one-to-one communication, eliminating crossed wires and miscommunication. This simple but offered overlooked capability is the cornerstone of our laboratory and we believe gives us a clear competitive advantage.
Competitors
We have a number of competitors within the Implants, Crowns, Dentures market. We consider our key competitors to be: Dencraft
< br />Waters Edge Ceramics
< br />PDS
< br />E-Teeth
< br />Ambridge Ceramics. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Dencraft
< br />Waters Edge Ceramics
< br />PDS
< br />E-Teeth
< br />Ambridge Ceramics by We are a privately owned laboratory with each key technician both passionately and financially invested in the success of not only the company itself but also each and every individual patient needs and requirements.
< br />We WILLL go the extra mile to ensure your patient gets back their smile. .
Key Strategies
Over the next 6 months our focus will be to Heavily market to new customers and consistently aim to produce extremely high quality restorations. . This task will be undertaken in the context of our broader strategy to Expand all product range and acquire at least twenty new reliable clients. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 20 clients To take REAL profit Obtain relevant certification
About this document
Implants, Crowns, Dentures Business Plan
This document was created by Joseph of Reality Ceramics using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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