Stronger4Life 1 Page Business Plan
Overview
Stronger4Life has a clear business objective to develop, produce, promote and distribute Personal and Group Training products and services. These products and services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Stronger4Life has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Moms, obese children, busy families, kids wanting to become more athletic. This is a critical issue for our selected target market of Families in morgan county.
The Value Proposition
Stronger4Life is uniquely positioned to deliver value to Families in morgan county. "Stronger4Life will Provide workouts designed to safely and effectively transform your body into a more fit, much stronger and stable one." In order to be deliver on this value proposition, we I am a professional certified personal trainer who has transformed my own body and can meet you where you are and encourage change via a "clear your mind of "can't " style of coaching.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Personal and Group Training market. We consider our key competitors to be: Unlicensed professionals, workshop trainers providing zumba, toning, kickboxing group classes
< br />WeBFit. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Unlicensed professionals, workshop trainers providing zumba, toning, kickboxing group classes
< br />WeBFit by NASM CERTIFICATION
< br />INDIVIDUALIZATION
< br />PROGRAM DESIGN
< br />MORE RELATABLE
< br />ABLE TO EDUCATE THE COMMUNITY.
Key Strategies
Over the next 6 months our focus will be to 1. Bi-annual networking event with massage therapist, ada representative, personal training, and supplements at the local high school.
< br />2. Volunteer work for childhood obesity awareness, promote physical activity for youth by visiting schools and speaking to and engaging children in a fun circuit, with focus on educating about correct form.
< br />3. Provide monthly boot camp event / idlife mixer $7
< br />4. Check with MSU for other networking opportunities
< br />5. Create educational/informative website . This task will be undertaken in the context of our broader strategy to 1. Offer after school training to large group
< br />2. Host regional networking event with other trainers quarterly bootcamp/mixer
< br />3. Host family workshops, nutrition, massage, training, supplements. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Hiring other professionals Acquire Stronger4Life's 100th client Owning a private studio solely for Stronger4Life
About this document
Personal and Group Training Business Plan
This document was created by Bobbie of Stronger4Life using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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