SwolePanda Southern Africa 1 Page Business Plan
Overview
SwolePanda Southern Africa has a clear business objective to develop, produce, promote and distribute Bamboo clothing and accessories products and services. These products and services have been developed over 3 years with a core focus on addressing the key customer opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable developmental milestones. Our key long term business objective is to sign SwolePandaSA to a national retailer. Whilst our existing products have been useful for testing the market response, new products are already being engineered to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
SwolePanda Southern Africa has been created with a clear focus on the needs of our customers. Through a structured customer monitoring process, we will continue to validate and evaluate the key challenges of such a development plan. The opportunity to be a market leader in a 100% sustainable, eco-friendly development is a critical issue for our selected target market.
The Value Proposition
SwolePanda Southern Africa is uniquely positioned to deliver value to National Retailers and Distributors. "SwolePanda Southern Africa will SwolePanda bamboo frames can be manufactured to be fitted with prescription lenses.." In order to be deliver on this value proposition, we SwolePandaSA's broker is a qualified optometrist who is in the thick of the eyewear industry. This is a valuable advantage as our broker will ensure that our brand research and development will be steady, quality content. This capability will take considerable time and resources to develop and will form the cornerstone of our competitive advantage.
Competitors
We do not yet have competitors within the Bamboo clothing and accessories market. Our partnership with the optometrist, Fouche Duraan, will help our understanding of future competitors and will allow SwolePanda to regularly refine our strategy and value proposition.
Key Strategies
Over the next 6 months our focus will be to Appoint a broker . This task will be undertaken in the context of our broader strategy to Contractually appoint an exclusive distributor and eventually an exclusive retailer. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: select a broker, sign to Evolution Squared Southern Africa and then select an exclusive retailer and grow the SwolePanda brand online.
About this document
Bamboo clothing and accessories Business Plan
This document was created by KB & CV of SwolePanda Southern Africa using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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