Vinnie-Dangerous Music 1 Page Business Plan
Overview
Vinnie-Dangerous Music has a clear business objective to develop, produce, promote and distribute Music, merchandise, production & song writing products and services. These products and services have been developed over 4 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Vinnie-Dangerous Music has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Developing a call-to-action, engaging fans/customers & creating a fan base. This is a critical issue for our selected target market of College & young adult hiphop fans.
The Value Proposition
Vinnie-Dangerous Music is uniquely positioned to deliver value to College & young adult hiphop fans. "Vinnie-Dangerous Music will Provide an experience for fans so they feels apart of the journey." In order to be deliver on this value proposition, we We emphasize on providing a unique sound & experience that isn't currently available in the market today. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Music, merchandise, production & song writing market. We consider our key competitors to be: J. Cole, Kendrick Lamar, Wale, Big Sean, and Odd Future. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with J. Cole, Kendrick Lamar, Wale, Big Sean, and Odd Future by We're still smaller so we can provide a more intimate an personal feel to our fanbase that our competitors can not due to status. That provides opportunities for better engagement .
Key Strategies
Over the next 6 months our focus will be to Performances, branding, build email list & increase presence on social media platforms. This task will be undertaken in the context of our broader strategy to Create a new product line of music & merchandise . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 1,000 email subscribers 50,000 dollars in annual revenue 1,000 copies of albums sold
About this document
Music, merchandise, production & song writing Business Plan
This document was created by Vincent of Vinnie-Dangerous Music using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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