Adams Automotive 1 Page Business Plan
Overview
Adams Automotive has a clear business objective to distribute Used Trucks products. These products have been developed with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Adams Automotive has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem is reliable used trucks at a affordable price. This is a critical issue for our selected target market of Anyone that wants a light duty truck.
The Value Proposition
Adams Automotive is uniquely positioned to deliver value to Anyone that wants a light duty truck. "Adams Automotive will sell reliable used light duty trucks at an affordable price." In order to deliver on this value proposition, will be realized through our acquisition process and low overhead expenses coupled with an inspection from a reputable mechanic. This will allow us to deliver a good value to our customers.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the used trucks market. We consider our key competitors to be: Large dealers that have a lot of overhead expenses and curbstoners which sell vehicles illegally. We are small and focus on quality rather than quantity.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with This is a very competitive industry that is saturated with large dealers that have a lot of overhead expenses. We are small and focus on quality rather than quantity. by Due to our size and mode of operation. I will be personally purchasing and inspecting our inventory..
Key Strategies
Over the next 6 months our focus will be to work from a home office or find a low rent location that will accommodate 2 displays under a used car dealer license issued from the State of Florida. This task will be undertaken in the context of our broader strategy to buy used trucks to sell at wholesale prices from auctions. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 3 years are: 1) Sell 7 trucks in 2016 2) Sell 25 trucks in 2017 3) Sell 50 trucks in 2018
About this document
Used Trucks Business Plan
This document was created by Jason of Adams Automotive using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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