Alterations Bonnyville 1 Page Business Plan
Overview
Alterations Bonnyville has a clear business objective to produce Sewing and Alterations services. These services have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Alterations Bonnyville has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to have clothing that fits their specific body type. This is a critical issue for our selected target market of Oil industry companies.
The Value Proposition
Alterations Bonnyville is uniquely positioned to deliver value to Oil industry companies. "Alterations Bonnyville will Reliable and quality sewing." In order to be deliver on this value proposition, we We are small and not overly busy, that allows us to focus on our customers. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Sewing and Alterations market. We consider our key competitors to be: Custom Sewing, crazy clean. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Custom Sewing, crazy clean by Flexibility and we are located in Bonnyville.
Key Strategies
Over the next 6 months our focus will be to Get contracts with large companies
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< br />Advertise more. This task will be undertaken in the context of our broader strategy to Hire a full time manager and build a new location in a bigger market. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Clear all outstanding invoices Complete military rfp Hire a staff
About this document
Sewing and Alterations Business Plan
This document was created by Rachelle of Alterations Bonnyville using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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