Barbearia Ramas 1 Page Business Plan
Overview
Barbearia Ramas has a clear business objective to develop, produce, promote and distribute Estilo e bem estar products and services. These products and services have been developed over 3 Anos with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Barbearia Ramas has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Acesso a serviços de beleza e relaxe num ambiente descontraido e moderno exclusivamente dedicado ao género masculino com acesso a produtos que só conseguir adquirir por encomenda.. This is a critical issue for our selected target market of Machos modernos e alternativos.
The Value Proposition
Barbearia Ramas is uniquely positioned to deliver value to Machos modernos e alternativos. "Barbearia Ramas will Fornecer ao público masculino um serviço e um local onde possam cuidar da imagem com estilo, relaxar e adquirir produtos a um valor acessível.." In order to be deliver on this value proposition, we A vantagem do meu serviço é a capacidade de identificar as necessidades do Homem moderno no que diz respeito as tendências de estilo e bem estar proporcionando aos clientes aconselhamentos e produtos que os concorrentes diretos não dispõe o que torna o serviço exclusivo.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Estilo e bem estar market. We consider our key competitors to be: The barberhouse, Man'sclass tradicional barbershop, Danilo Barbeiro, Alex'Barbershop, Sergio Barber shop. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with The barberhouse, Man'sclass tradicional barbershop, Danilo Barbeiro, Alex'Barbershop, Sergio Barber shop by A Barbearia Ramas prevale-se em relação as outras Barbearias por estender os seus serviços as técnicas de relaxamento com um atendimentoinovador..
Key Strategies
Over the next 6 months our focus will be to Promover um serviço de barbearia num ambiente moderno e acolhedor com musica apropriada para acompanhar após o corte de cabelo ou barba uma massagem de relaxe, fornecer um serviço de cafetaria "gratuito" aos clientes, dar um cartão de cliente que permite ao mesmo ganhar brindes e ao mesmo tempo criar uma base de dados que me permitam conhecer e anticipar os gostos de cada cliente, enviar emails com campanhas, promoções e felicitações de aniversário.. This task will be undertaken in the context of our broader strategy to Criar a marca duma gama de óleos e acessórios para barba,T-shirts e carteiras para Homens.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obter 1000 clientes lançar a gama de produtos expandir negócio
About this document
Estilo e bem estar Business Plan
This document was created by Ruben Andrade of Barbearia Ramas using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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