Bwr Fort Myers LLC 1 Page Business Plan
Overview
Bwr Fort Myers LLC has a clear business objective to distribute Buffalo Wings and Rings products and experience. These products have been developed over the past 7 years with a core focus on building the Buffalo Wings and Rings brand throughout southwest Florida.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new locations to open. Opening new locations is considered to be the key to building a bigger footprint in Florida. I understand that opening more locations is going to be a lot of work, but it is the key to build a successful brand.
The Customer
Bwr Fort Myers LLC has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as there is a gap in the market for a family sports bar in Fort Myers Florida. This is a critical issue for our selected target market of Families.
The Value Proposition
Bwr Fort Myers LLC is uniquely positioned to deliver value to Families. "Bwr Fort Myers LLC will Provide a great atmosphere and great food at an affordable price for people of all ages!!." In order to deliver on this value proposition, we are a restaurant that has 3 days of specials every week that is affordable to all family income levels.. These daily specials and lunch express meals help us bring in customers of all ages and demographics and forms the cornerstone of our competitive advantage.
Competitors
We only have a couple of competitors within the Buffalo Wings and Rings market. We consider our key competitors to be: Buffalo Wild Wings, beefobradys. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Buffalo Wild Wings and Beef O Brady,s by Offering LTO menus quarterly and specials every Monday-Wednesday's every week and a value lunch express.
Key Strategies
Over the next 6 months our focus will be to Open are third store in Fort Myers Florida. This task will be undertaken in the context of our broader strategy to Open another store in another location like Cape Coral Florida.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: First year 3 million in sales Second year 3.3 million in sales Third year 3.5 million in sales
About this document
Buffalo Wings and Rings Business Plan
This document was created by David Bourlier of Bwr Fort Myers LLC using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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